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Just When You Thought The Barbie Brand Was Out of Touch …

… they come up with this commercial.

This makes them a little less out of touch.

It is a good start to the kinds of conversations an established brand like Barbie should be leading so I hope Mattel builds on this and takes it even further.

It is not enough to tell girls that the possibilities are endless.  The reality is that there are many girls who will not be able to internalize this message for various reasons. Many have been conditioned to dream inside the box of their immediate environment. Its takes a whole lot more than clever messaging to fix that.

It takes you and the village around her.

This is why we created this platform.

Stay connected as we build.


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